Ranking in Google maps has become the golden ticket to ensuring a steady flow of leads into Law Practices. For most people instructing a solicitor is a distress purchase, something they only do when they genuinely need help and advice. We understand that people searching for solicitors on Google are not window shopping, they are searching out of need.
We further understand that 68% of people searching for solicitors in 2018 did so using a mobile device and their key requirement was location, they searched location over specialism.
In March 2019, 2900 people searched for ‘solicitor in Nottingham’ and 91% of those people clicked on one of the first 3 results, so you can see that if you are not in the top 3 rankings for Google maps, then you are missing out on new clients who are looking to engage